A recurring anthropological form:
Colonial, exoticist, 'othering' (is this 'primitive versus modern' all over again)?
for some responses, see: Holbraad, M., M. A. Pedersen & E. Viveiros de Castro 2014. The politics of ontology: Anthropological positions. Cultural anthropology online
simplistic?
“‘[t]he false “us and them” dichotomy is no more than a bad caricature” (Gingrich and Fox 2002b: 20).
“Comparison is just double attention” (Condillac)
but who is paying attention?
being ‘conscious of the eyes through which one looks’ (Benedict)
“Some might ironically suggest that such binary oppositions have a sort of nineteenth-century flavor, or state with Mary Douglas that ‘[…]We should look with suspicion on anyone who claims that there are two kinds of people, two kinds of reality or process. (Douglas 1978, 161). To this we shall quietly respond that there are two ways of looking at any piece of knowledge, a superficial one that leaves the knowing subject out of account, and a deeper one that includes him.” (Dumont 1986:5)
Viveiros de Castro, E. 1998. 'Cosmological Deixis and Amerindian Perspectivism'. Journal of the Royal Anthropological Institute, 4(3), 469-488.
from the human's point of view
from the jaguar's point of view
Euroamerican naturalism: one nature, many cultures
Amerindian perspectivism: one culture, many natures
| what is universal, stable, shared? | what is relative, different, shifting? | |
| Euroamerican naturalism | nature, bodies, objects | culture, minds, perspectives |
| Amerindian perspectivism | culture, minds, perspective | nature, bodies, objects |
Here's the kicker:
more technically: “Their ideas must be made to appear through the shapes we give to our ideas” (Strathern 1987)
cf Wittgenstein on problems v. puzzles:
Philosophical problems are “not empirical problems; they are solved, rather, by looking into the workings of our language, and that in such a way as to make us recognise those workings: in despite of an urge to misunderstand them. The problems are solved, not by giving new information, but by arranging what we have always known.”
Frontal comparison dissolves 'puzzles'
This matters politically: anthropology as “the science of the ontological self-determination of the world's peoples … the permanent decolonization of thought” (Viveiros de Castro)
| bad | good | |
| lateral comparison | An objectivist ‘view from nowhere’ | |
| frontal comparison | A deployment of ethnography to challenge euroamerican and/or anthropological concepts |
| bad | good | |
| lateral comparison | A careful consideration of differences and similarities in specific cases and locations | |
| frontal comparison | An essentialist (and geographically vague) account of “us” and “them” |
"In closing this introduction I should insert a note about my own use of the concepts of ‘the Western’ and ‘the modern’. These concepts have been the source of no end of trouble for anthropologists, and I am no exception. Every time I find myself using them, I bite my lip with frustration, and wish that I could avoid it. The objections to the concepts are well known: that in most anthropological accounts, they serve as a largely implicit foil against which to contrast a ‘native point of view’; that much of the philosophical ammunition for the critique of so-called Western or modern thought comes straight out of the Western tradition itself (thus we find such figures as the young Karl Marx, Martin Heidegger and Maurice Merleau-Ponty enlisted in the enterprise of showing how the understandings of North American Indians, New Guinea Highlanders or Australian Aborigines differ from those of ‘Euro-Americans’); that once we get to know people well – even the inhabitants of nominally Western countries – not one of them turns out to be […] particularly modern in their approach to life; and that the Western tradition of thought, closely examined, is as richly various, multivocal, historically changeable and contest-riven as any other." (Ingold 200:6-7)
| bad | good | |
| lateral comparison | A deployment of ethnography to challenge euroamerican and/or anthropological concepts | |
| frontal comparison | A careful consideration of differences and similarities in specific cases and locations |
Yurchak, A. 2015. Bodies of lenin. Representations 129, 116–157. cf. SAN1 lecture 1
| frontal | lateral |
|---|---|
| Viveiros de Castro's main argument | Viveiros de Castro's roundup of the Amazonianist literature |
| Malinowski's contrast between Kula and western economics | Malinowski's tracing of implications of kula across Trobriand politics, kinship, ritual, technology etc. |
| etc… |
| frontal | lateral |
|---|---|
| the main argument of a book | its various chapters |
| arrival stories | different aspects of the same social setting |
| striking ethnographic vignettes | multiple repetitive events |
Comparison is not impossible: it is a bundle of heuristics:
make them robust: attend to empirical facts and reflexive self-questioning
Images in order of appearance:
front-lat-art.jpg; chase-kennedy-uvmTg80KJ4o-unsplash.jpg; mick-haupt-Uu5K-7gDBds-unsplash.jpg; lat.jpg; front-lat.jpg; chuttersnap-MpxAiNDevjU-unsplash.jpg; human-POV.png; jag-POV.png; lenin-mausoleum.jpg Credit: Oleg Lastochkin/RIA Novosti/CC; comp2.jpg; nishant-jain-zqLjf0ozkrA-unsplash.jpg
All unsplash images under unsplash license. All other images, unless otherwise noted, © Matei Candea 2026 CC-BY 4.0